Vera Valasis

Vera Valasis, FASA’s Executive Director, holds the distinction of being the first woman to hold the position in FASA’s history. Her experience in franchising spans over twenty years from her early days managing restaurants and in retailing to holding the position of Managing Director for leading brands Milky Lane and Juicy Lucy under the Pleasure

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Shereen Davids

Shereen Davids rejoined FASA in October 2008 as Office Manager. Shereen has many years experience in all aspects of the day to day operation of the Association.

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Martha Mashele

Martha joined FASA at the beginning of April 2008. Martha manages FASA’s Exhibition sales and is in charge of the floor plan.  Organising exhibitors for the event.  

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Romany Thresher

Romany Thresher specialises in online brand management managing all digital assets for FASA and the IFE.  Romany is responsible for managing the IFE and FASA website as well as social media for the Association and the IFE Franchise Expo.

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Nicola Mare

Nicola is a Director of the company who is involved in both the consulting and training side of the business. She is a senior consultant for franchisor development, particularly specialising in all the related package elements. Nicola facilitates the running of the training programmes and is also actively involved as a presenter on modules such

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