Mercia Fynn

Mercia has a Bachelor of Commerce (Law), LLB and Postgraduate Diploma (Corporate Law) which she obtained at the University of the Witwatersrand. She is a member of the Corporate Counsel Association of South Africa and the South African Institute of Intellectual Property Law. Mercia has many years of experience in Commercial Law, particularly in the negotiation

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Don Mashele

Don Mashele is Head of Business Development Impact Support. He has a Financial background with broad experience in SME development and Specialties in: basic, business development, credit, management development, microsoft excel 97, microsoft outlook 98, microsoft powerpoint 97,

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Herman Bezuidenhout

Registered foreign exchange financial representative and key individual with the Financial Services Board. 39 years’ experience as an international banker within leading South African financial institutions and as an entrepreneur, encompassing marketing, sales, operations and general management, at senior management and executive levels. Held the following executive position with leading financial institutions in South Africa:

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Vera Valasis

Vera Valasis, FASA’s Executive Director, holds the distinction of being the first woman to hold the position in FASA’s history. Her experience in franchising spans over twenty years from her early days managing restaurants and in retailing to holding the position of Managing Director for leading brands Milky Lane and Juicy Lucy under the Pleasure

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Shereen Davids

Shereen Davids rejoined FASA in October 2008 as Office Manager. Shereen has many years experience in all aspects of the day to day operation of the Association.

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Martha Mashele

Martha joined FASA at the beginning of April 2008. Martha manages FASA’s Exhibition sales and is in charge of the floor plan.  Organising exhibitors for the event.  

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Romany Thresher

Romany Thresher specialises in online brand management managing all digital assets for FASA and the IFE.  Romany is responsible for managing the IFE and FASA website as well as social media for the Association and the IFE Franchise Expo.

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Nicola Mare

Nicola graduated from Wits University with a BA (HdipEd). After a career in teaching as well as the pharmaceutical industry she joined the franchise industry in 2006. She has been involved in the development of several franchise brands and has specialised in developing package elements. In addition she has been a specialist facilitator for both

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