Franchising in South Africa has grown to such an extent that most independent business owners are considering taking this modern, safer and very profitable route.

When an independent business owner becomes part of a strong franchise group, they instantly have the power of the group behind them whilst still being able to keep their unique individuality.

Joining a franchise has many different benefits to a store owner. Some of which include, buying power, rebate structures, brand recognition through means of successful and well planned marketing campaigns, a professional support structure, first class IT and program support and much more.

Legendary Retail Brands, started as Burgandy Rose Trading 64 Limited, as the company that gave Mica Hardware a fresh start in 2009 when the Mica members branded together to purchase the Mica brand outright from Super Group.

Under Burgandy Rose, Mica’s success grew to such proportions that it enabled its Shareholders the opportunity to bring additional brands into the stable. In 2010, Legendary Retail Brands bought the House of Paint & Décor Brand from ChemSpec and in a strategic move in 2012, incorporated DIY Depot into the fold too.

From a retailer’s point of view, looking to the future, and taking note of the ongoing market consolidation in both the retail and supplier segments, it makes sense to see that strength comes from unity.

By standing together as “independent retailers”, the Legendary Retail Brands Members or Store Owners will enjoy the benefits of having a “big brother” to back them and help face the future whilst still maintaining their individuality and their ability to trade in their market…it will now just be a bit easier.


Join our family

Mica-Logo size




Mica Hardware is the most established member of our family; with over 140 stores throughout South Africa and growing. Mica Hardware lives by the motto; “Let us show you how!” It is through our members and owners in their stores, the top quality range of products and their commitment to service excellence that Mica Hardware really delivers on this motto in their conveniently placed, community based stores.







House of Paint & Décor

House of Paint & Décor is a young, dynamic Paint & Décor retail brand that has an offering to satisfy any consumer’s paint, decorative and allied product requirements. Ranging from DIY / walk-in customers, paint contractors and automotive spray painters, House of Paint & Décor’s concept to the market is unique.





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DIY Depot

DIY Depot has over 140 stores nationwide and is cementing its position as one of the fastest growing retail franchises in the country. DIY Depot is a business totally focussed on broadening their already extensive product range of building materials, hardware and paint products in both new and existing retail outlets.





About Legendary Brands

We’re All About Family ….

At Legendary Retail Brands we believe that successful stores and members build successful brands and as such we are committed to offering all the Retail Brands in our stable access to world class support and programs that will build individual members and in so doing, our group.

To this end, Legendary Retail Brands has built efficient shared service structures for different brands in a centrally situated Support Centre fuelled by dynamic people who are passionate about the industry and are best of breed within their individual disciplines.

CategoryFranchisor News
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