Intellectual Property – the key to sustainable success in business.
Stephen Hollis – Managing Director
Adams & Adams
Every business (whether a start-up, a franchise or an established and pioneering business) needs to be able to, at all times, identify, value and protect their IP assets and understand how to effectively commercialize them to secure and exploit a competitive advantage which is the cornerstone of the success of any business, large or small. In this talk, we will explore the value of IP to your ventures and business endeavours and discuss some do’s and don’ts that every business owner should be aware of insofar as the development, creation, protection and commercialization of their IP assets are concerned. Oh, and EVERY business has IP assets…